Yi Su Jie

——From idea to generating £1 million in total revenue

Yi Su Jie (壹素界) is currently one of China's top three influential vegetarian culture platforms. In just two years, we've helped brands gain 70,000 precise offline members, 1.2 million followers, accumulated online exposure of over 800 million, and generated a total revenue of 8 million RMB （£1million) through advertising, commissions, and self-developed products.

·Challenge

In China, the prevalence of vegetarianism is extremely low. Additionally, people generally hold biases against vegetarianism. The most challenging aspect is that the vegetarian population in China tends to be older, less proficient in using the internet, and seldom engages with social media. Therefore, promoting a vegetarian culture platform poses significant difficulties.

·Solution

When the founder of the brand had the idea for this vegetarian culture platform, they approached us as the sole partner for branding and marketing. We engaged in deep communication with the founder to understand their business goals and core operations, developing a comprehensive solution that includes brand positioning, go-to-market strategy, digital marketing, and a blend of online and offline campaigns. Over the course of a two-year partnership, we helped the brand transform from its inception to maturity.Initially, we established connections with over 100 vegetarian restaurants, brands, and stores nationwide, providing them with professional brand promotion plans to empower these individual vegetarian-related small businesses, gradually bringing vegetarian culture into the public eye. Simultaneously, we created official brand accounts on social media platforms such as WeChat, RED, and TikTok, producing over 500 articles, conducting over 100 celebrity interviews, and creating over 300 short videos. We also conducted Baidu SEO and paid advertising campaigns on various news and social media platforms.Finally, we organized numerous themed and holiday-related vegetarian exchange meetings, exhibitions, and offline experiential activities, as well as pop-up shops. Our comprehensive marketing solution quickly helped the brand transition from 0 to 1, rapidly increasing platform visibility and achieving profitability.

·Result

Yi Su Jie（壹素界）became one of China's top three vegetarian cultural platforms within just two years. We helped the platform accumulate 70,000 members, 1.2 million fans, over 800 million cumulative online exposures, and over 8 million RMB in sales of Yi Su Jie brand advertising, commissions, and self-operated products. Additionally, we helped over 100 partners in our vegetarian culture alliance collectively increase their direct sales by 12 million RMB (£1.3m).