Directi
Fang Kai Meditation
——Top Meditation Influencer with 250K Followers and 2,000+ Course Sales
Fang Kai Meditation, a rising star brand in the meditation field, achieved a breakthrough from 0 to 1 with our assistance. Fang Kai Meditation is known as a prominent meditation influencer on Red (Chinese Instagram). Within just five days, his account soared to the top of the fitness and yoga category. In a year, he amassed a following of 250K fans, solidifying his position as one of the leading meditation influencers in the fitness and yoga community on Red. Holding the top spot for six consecutive months in terms of readership within the meditation and fitness category, Fang Kai Meditation has demonstrated remarkable success.
As a personal blogger, Fang Kai Meditation hopes that we can help his niche account gain greater traffic and attention in the initial stages. He also aims to explore a sustainable video style. Due to the niche nature of this field, the audience in China is relatively small, requiring adjustments and the development of initial strategies.
·Challenge
- Meditation content is not easily spread due to its abstract and nuanced nature, making it challenging to capture widespread attention and engagement.
- The complexity of meditation topics makes it difficult to attract followers, as it may not immediately resonate with a broad audience or capture their interest.
·Solution
Using real-life footage, along with captivating visuals and exquisite backgrounds, we aim to integrate trending topics to initially captivate the audience's attention and gradually lead them into the realm of meditation. For instance, showcasing a meditation instructor practicing seated meditation in captivating natural settings, and seamlessly transitioning scenes to a gym or a gourmet restaurant, tying in with popular health and lifestyle topics like fitness and cuisine. This approach aims to attract a wider audience and gradually introduce them to the importance of meditation.
Establishing a matrix-style content strategy involves segmenting meditation topics into various sub-themes or perspectives to ensure diversity and depth in content. This strategy aims to attract a broader audience and encourage them to gradually explore and engage in meditation practices. For example, dividing meditation content into categories such as mental and physical well-being, stress management, and enhancing focus, and creating relevant videos, stories, or live streams tailored to meet the diverse needs and interests of different audiences.
·Result
Within 5 days of starting the account from scratch, it rose to the top spot on Red's fitness and yoga follower growth leaderboard.
Gained 250,000 followers within one year.
Became a top meditation influencer on Red.
Held the top position in the meditation and fitness category on Red's reading list for six consecutive months.
Successfully diverted traffic to a private domain, accumulating 8,000 private followers.
Sold over 2,000 courses.
